RAcE Program

Integrated Communication

2014 – Malaria Consortium

The RAcE (Rapid Access Expansion) program was created to improve access to medication and reduce trips to health facilities in the country's remote communities. To carry it out, Malaria Consortium supports the work of the APE (Elemental Multipurpose Agent) in treating major childhood diseases.
ANIMA collaborated with Malaria Consortium in the design of the Community Dialogue Guide and designed merchandising solutions and moderation supports for the APEs. Their involvement also included the production of radio dramas created to publicize the nature and benefits of the program.