Janete

Integrated Communication

2021

JANETE is a catalytic movement of women and men entrepreneurs, focused on the development of good business practices, financial literacy and gender equality. Its main goal is to ensure that these entrepreneurs have access to useful content for the development of their businesses through a set of digital platforms. ANIMA- Creative Studio together with TechnoServe developed the concept, characters and content of Janete Project, including a 26 episodes radio soap opera in local languages and Portuguese, which focuses on improving business skills, strengthening financial literacy, and promoting gender equality in the context of female entrepreneurship in Mozambique.