• Concept
  • Graphic Design
  • Visual Identity
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Zero Desperdício

2015 - CDM - Cervejas de Moçambique

CDM wanted to reduce their factories’ excessive consumption through a communication campaign that interacted with the company workers.

ANIMA identified the main waste components, Water, Electricity and Participation, and created the “Zero Waste” campaign. It includes the creation of posters, stickers, inspection tags and other printed supports to alert the workers about the waste in CDM’s factory.

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The visual identity presents a clean and energetic appearance. It relates the yellow from electricity to the blue shades from water, appealing to the workers’ awareness relatively to the reduced consumption and the necessity of a participative approach in the factory’s context. The goal: Zero Waste.


The posters that were developed use simplified symbols and pictograms with the intention of encouraging a conscious change of behavior through objective messages.

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