2014 - Azul Consultoria
Azul conceived a road safety campaign for Anadarko, with the purpose of reducing the accident rates in the roads of northern Mozambique.
In the scope of the project, ANIMA conceived a communication campaign together with the partners of the project Hyperdeck – Institute for Post-Industrial Design (Switzerland). This campaign included the creation of a communication plan destined to the communities of Pemba. Sessions of testing were made in the communities to adapt the messages and approach to the target audience. The communication supports were made, mainly, for children and young people from northern Mozambique.