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Projecto Xiquitsi

2014 - Associação Kulungwana

The Xiquitsi Project arises from the 8th anniversary of the Classic Music Festival of Maputo, with the purpose of integrating young musical talents, regardless of their social condition.
ANIMA created a communication and visual identity plan for the project, with the conception of a set of printed media, a promotional video and a website. During two years, there were created communication materials for Xiquitsi.

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ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI

Xiquitsi is a traditional Mozambican instrument. It was integrated in the logo to convey, together with the fragmented letters, the feeling of rhythm and musicality.

The visual identity proposes a fusion between a local and a classical language, reuniting elements like the Xiquitsi and the score lines.

The booklet is intended to disseminate information about the musicians and the pieces presented, communicating to the audience the essential of each season.

ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
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In the website, the season highlights are presented in an animated interactive accordion, in which the scheduling and the musician’s profile can be searched as well.

ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
ANIMA_ASSOCIAÇÃO KULUNGWANA_XIQuITSI
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