Portfolio

  • Graphic Design
  • Illustration
  • Motion Graphics
  • Visual Identity
  • Website
Share Button

Heading RH

2015 - Heading I Human Resources

Heading I Human Resources is a consulting firm with the intention of developing its human capital in Portugal.

ANIMA created the visual identity for Heading’s three main business areas. A collection of illustrations was conceived to recreate the structure of the company in three distinct, yet complementary, “worlds”. From there on, a package of stationary materials, a website, a presentation and a promotional animation video were created.

Share Button

ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL

Each world is different. Heading Careers represents a cosmopolitan world; Value a dynamic world, and Insight an emotive world.

The Heading brand was integrally redesigned, presenting to the public a renewed company with a more communicative and narrative approach.

ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL

In the website, the worlds of Heading have their own colors and characters. Each world was created with the target audience in mind.

ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL
ANIMA_HEADING RH_IDENTIDADE VISUAL
Share Button
Top