The parent company, Heading Human Resources, intended to assign a local component to the brand, without loosing the company’s original identity. To do this, the term MOZ was incorporated, making the logo unique and easily recognizable.
The visual identity supports were created with a warm color pallet, connected to the local identity.
A package of stationary materials was created, including a booklet, an animated presentation and a website, following the same principle of local communication.
To highlight the informative and educational dimension of the formation, an illustrative package was created, presenting several pictograms and simplified icons, which were mutually designed, representing each of the intervention areas.