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Heading Moz

2014 - Heading Moz

Heading Moz is a Mozambican consulting group that operates in the areas of recruitment, training and outsourcing.

ANIMA created the brand’s visual identity and a set of design, web, animation and illustration materials to introduce it in Mozambique, with a local language adapted to the target audience.

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The parent company, Heading Human Resources, intended to assign a local component to the brand, without loosing the company’s original identity. To do this, the term MOZ was incorporated, making the logo unique and easily recognizable.

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The visual identity supports were created with a warm color pallet, connected to the local identity.

A package of stationary materials was created, including a booklet, an animated presentation and a website, following the same principle of local communication.

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To highlight the informative and educational dimension of the formation, an illustrative package was created, presenting several pictograms and simplified icons, which were mutually designed, representing each of the intervention areas.

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