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Experiência Laurentina

2012 - CDM - Cervejas de Moçambique

To celebrate the 80th anniversary of the Laurentina beer, ANIMA created, in the Scala movie theater, an unique and innovative experience in Maputo. A whole Laurentina universe was constructed in the building’s rooms and halls, made from recycled materials from CDM. In this universe, the audience was invited to take a sensorial tour, comprised of an exhibition, interactive installations and leisure areas. In the Laurentina nights, several musicians were gathered and exclusive concerts were produced for the celebration. All of this resulted in a memorable event, never done before in Mozambique.

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ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA

5000 beer crates were used to build the structures, tunnels, walls, sceneries and furniture of the event.

ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA

More than 40 people participated in the construction and assembly of the materials, including students from ISArC, painters, plumbers, sawmillers, electricians and carpenters.

ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA

In the Herança room, the story of the Laurentina beer was told through CDM’s advertising materials, dated since 1932. A promotional video produced for the event, was exhibited, featuring testimonials from CDM employees.

ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA

In the bar, infographics were displayed with the manufacturing stages of Laurentina beer. A tasting area was created, where the public could taste four special editions of Laurentina.

ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA

In the Reflexos room, a 3 x 2 m structure was created with 1800 bottles, which could be illuminated with the silhouette of the user, producing sounds with hand movements.

ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA

The Scala movie theater gave a special life to the concerts, with its Art Deco architecture and around 1100 seats in the main room and balcony.

ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA
ANIMA_CDM_EXPERIÊNCIA LAURENTINA
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