Laurentina Experience

Integrated Communication

2012 – Cervejas de Moçambique

For the celebration of the 80 years of Laurentina beer, ANIMA created, at Cineteatro Scala, a unique and innovative experience for Maputo.
We built, in the building's halls and antechambers, a Laurentina universe made of reusable materials from CDM. In this universe, the public was invited to take a sensory journey, composed of an exhibition, interactive installations and recreational areas. In the Laurentina nights, it brought together several musicians and produced exclusive concerts for the celebration. All this resulted in a never done before memorable event in Mozambique.