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Balizinhas

2014 - Ogilvy Mozambique

For the 2014 Football World Cup, we conceived a mobile interactive application, inspired in the bottle cap game, “Balizinhas”. The application was released in several Mozambican outlets, in which the user could win a variety of prizes each time he scored a goal.

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ANIMA_OGILVY MOÇAMBIQUE_APLICAÇÃO BALIZINHAS

Balizinhas is a bottle cap game, very popular among Mozambican children. By making a digital version of it, we created an interactive application connected to the local culture.

Balizinha_6

In the game, the user had 3 attempts to score a goal. By scoring, he could win a prize and, in the end, many goals scored and many 2M beers shared among friends.

ANIMA_OGILVY MOÇAMBIQUE_APLICAÇÃO BALIZINHAS
ANIMA_OGILVY MOÇAMBIQUE_APLICAÇÃO BALIZINHAS
ANIMA_OGILVY MOÇAMBIQUE_APLICAÇÃO BALIZINHAS
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