We reinvented our logo! The “A” has undergone a metamorphosis and evolved into a ▲. It becomes a neutral form, with endless meanings, and also conveys simplicity, unity and mutual assistance, reflecting the company’s philosophy. The background is made of layers with a mutable and organic plasticity. It mutates in new colors and forms, but always communicates the same. This is the first step to launch the new visual identity of Anima. The ▲ is who we are, it’s a visual solution and a philosophy of work. The communication of 2015 will be full of triangles, but for now we start showing the logo.